Adolfo Ibáñez School of Management wanted a new marketing playbook to increase their presence in Latin America. A flexible website that would allow them to attract more leads, update content easily, provide a great experience for mobile phone users and give them analytics and insights behind their marketing initiatives. They found this with the help of an inbound marketing strategy created by HubSpot partner LeadsRocket and website with HubSpot’s Content Optimization System (COS) implemented by Market8.
